How Companies Are Using AI in Digital Marketing?
AI in digital marketing empowers businesses by automating and improving processes. It allows marketers to save time on tasks that would be difficult, if not impossible, to complete manually in a reasonable amount of time.
According to research, the global artificial intelligence market will generate $433 billion in sales by 2022. The global AI marketing future is expected to skyrocket in the coming years, with revenues exceeding $500 billion by 2023.
What Is AI in Digital Marketing?
Marketers can use artificial intelligence to create a combination of intelligence elements with human hands. Using AI in digital marketing facilitates and improves processes, which is the primary goal of AI-driven technological advances.
Artificial intelligence imitates the human mind to make decisions and function, providing more than automation or other simple digital tools. As a result, it assists marketing teams in developing efficient marketing plans and workflows.
AI in digital marketing requires data to carry out its responsibilities for businesses within the framework of algorithms-created models. Data is the raw material for artificial intelligence algorithms and models. As a result, data collection AND data protection are hot topics in today's business world.
The amount of data generated in the digital marketing world is massive. It's a meta to sell and buy, own and safeguard. The solution to the problem of big data management and analysis lies in AI technologies, which companies can use to improve their marketing performance.
Samples of AI use cases
Artificial intelligence is being used by an increasing number of organizations to connect with their target audience. Similarly, major global brands such as
- Netflix employs AI technology to generate new recommendations based on previous user activity.
- Coca-Cola uses artificial intelligence to automatically generate logos, texts, and narratives for its advertisements.
- Artificial intelligence is used by search engines like Google, where we now consult almost everything, to determine the most relevant result for a search.
How Is AI Used in Digital Marketing?
Developing artificial intelligence can assist businesses and brands in digital marketing in creating new ways and methods of communicating with their target audience. With artificial intelligence technologies, it is possible to conduct target audience-oriented marketing in digital marketing by collecting important data about customers, consumers, potential customers, and target audience.
With a predetermined design, artificial intelligence can evaluate and process large amounts of data in real-time. Marketers will be able to create competitive marketing strategies by seeing the big picture this way. Natural Language Processing (NLP) and Machine Learning (ML) artificial intelligence technologies and branches play an active role in digital marketing on personalized content suggestions, email marketing, improved customer service, real-time customer support, and social media marketing.
Artificial intelligence provides companies with solutions to make their advertisements more effective, which is a critical promotional expense. Furthermore, AI digital advertising with the appropriate content allows them to reach their target audiences at the right time and in the right environment.
AI in digital marketing is entirely dependent on accurate data, analytics, and research. Combining AI and digital marketing is currently one of the most effective ways to increase lead capture for marketing strategies.
Here are some key areas in the digital marketing landscape where artificial intelligence is being used:
Customer Relationship Management
Customer relationship management (CRM) is a business strategy that adapts to a customer-centric approach by filtering valid information and maximizing user data collection. It is a fantastic AI-powered strategy for gaining accurate insights.
Companies can now understand consumer behavioral data by combining CRM and AI.
- what product to buy,
- how much you ideally spend on products,
- which site you frequently browse, and more.
This practise enables businesses to develop an effective marketing strategy for increasing leads and conversions. Marketers use this data to analyse consumers' needs and use artificial intelligence to increase sales. AI and CRM are thus assisting in the transformation of the world of digital marketing.
Chatbot Applications
With advances in semantic definition, such as artificial intelligence's language processes and matching questions asked with relevant topics, chatbot applications have begun to provide numerous benefits for improving customer experience and customer services. Chatbots, for example, can deal with multiple customers at the same time, whereas customer representatives only deal with one.
Another advantage is that it can provide service around the clock. As a result, you will be able to maintain continuous communication with your customers. It allows you to stay one step ahead of competitors who do not offer such a service. Furthermore, if your company has operations in other countries, communication with your customers is uninterrupted due to multiple language options and timezones.
Digital Advertising Campaigns
Digital advertisements are undoubtedly one of the areas where artificial intelligence studies have been most successfully integrated. Big brands like Facebook and Google use artificial intelligence in their advertising platforms to provide the best possible experience.
It analyses user information (such as age, gender, areas of interest, and location) and displays advertisements to people or audiences to whom the business is relevant.
When used correctly, the benefits of AI for digital advertising are numerous. The use of artificial intelligence in advertising campaigns increases the efficiency of your efforts and provides high conversion rates in your campaigns.
Content Marketing
Artificial intelligence is also having an increasing impact on content marketing. With AI in digital marketing, audience targeting, in particular, is becoming more straightforward. This success is due to the inferences that AI makes based on the user's behavior and habits. Marketers can reach more users, gain more potential customers, and realize digital transformations by leveraging such insights.
AI improves content marketing by allowing visitors to connect with more relevant content on websites. Furthermore, AI-based content generation speeds up the process, allowing content marketers to create more digital content. As a result, artificial intelligence in digital marketing increases the productivity and impact of content marketing.
SEO
Marketers have become more reliant on AI to adapt to search engine algorithms. SEO addresses a
wide range of technical and semantic requirements. The use of artificial intelligence in SEO improves your web page's ranking and enables more adaptive strategies and better content development for your company.
According to HubSpot research, more than half of marketers say keyword rankings and organic traffic are the primary ways they measure the success of their SEO strategies. To rank and provide organic traffic, search engines use artificial intelligence to drive the SEO of a web page or a website.
When it comes to organic search, Google is the industry leader. As a result, how Google employs artificial intelligence becomes critical. Google's artificial intelligence, which prioritizes user experience and aims to keep users on its platform as long as possible, aims for significant improvements in search results.
The User Experience (UX)
Modern marketing must prioritize the user experience, which is greatly aided by AI-based technologies and tools. However, for the best results, a well-established UX still requires human intervention. Although artificial intelligence is currently solving specific optimization problems for various content providers such as Netflix and Coca-Cola, it does not appear to be ready to replace humans.
AI for UX design will continue to blend the human brain and creativity with practical virtual world solutions. By facilitating the technical process, this emerging field can aid in the generation of new ideas. Because AI will speed up the application process, marketing teams will have more time for human-based skills.
Furthermore, UX algorithms, which track our every move, are constantly learning from user movements. They keep track of what content we use and how and when we use it the most. They are so familiar with us that they can guess what our preferences are. When customer data from such services is combined with artificial intelligence, it creates a unique product for each user.
What Will the Future of AI in Marketing Look Like?
The current market is already being influenced by artificial intelligence. However, most people agree that this is only the beginning. We can all agree that there is still a lot to discover when it comes to artificial intelligence thinking, analyzing, and adapting like a human.
In terms of further narrowing users' intent and understanding, AI digital marketing will coexist with artificial marketing. One of the most appropriate examples of this subject is neuromarketing, which involves examining the brain's response to external factors and then creating more user-centered data.